How to Sell Me A Book

Every time I see something like this:

Hidden book description

…I shake my head sadly. And then I click away to another book.

DON’T MAKE ME SCROLL THROUGH REVIEWS  AND PROMO FLUFF TO GET TO YOUR BOOK DESCRIPTION.

Why do authors and publishers do this? I don’t understand. It violates the golden rule of e-commerce and online marketing: Make it as easy as possible for a potential customer to purchase your product.

If you want me to use this:

Buy button

…don’t bury your back cover blurb below this:

Show More link

It’s that simple.

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