Every time I see something like this:
…I shake my head sadly. And then I click away to another book.
DON’T MAKE ME SCROLL THROUGH REVIEWS AND PROMO FLUFF TO GET TO YOUR BOOK DESCRIPTION.
Why do authors and publishers do this? I don’t understand. It violates the golden rule of e-commerce and online marketing: Make it as easy as possible for a potential customer to purchase your product.
If you want me to use this:
…don’t bury your back cover blurb below this:
It’s that simple.