Medieval Mania: Cultural Appropriation, ca. 1960

This is what you get when you do a Google search for “medieval maiden.” Let’s take a closer look, shall we?

1960 Maidenform Bra ad - detail of dog

A high-maintenance dog.

1960 Maidenform bra ad - detail of monkey

A monkey with a roll
of paper towels.

1960 Maidenform bra ad - detail of bunny

A bunny.

2960 Maidenform bra ad - detail of unicorn

A pervy yet submissive goat-unicorn.

1960 Maidenform bra ad - detail of model

Nope, nothing offensive here. Move along.

In all this visual ecstasy, let’s not overlook the all-important ad copy:

I dreamed I was a medieval maiden in my Maidenform bra

I dreamed I was a medieval maiden in my maidenform® bra
The past was never quite this perfect! I’m a legendary figure in STAR FLOWER,
Maidenform’s newest work of art! Genius idea: petal-patterned circular-stitched cup,
underlined with twin elastic bands (upper band expands for
custom fitting cups; lower band expands for comfortable give-and-take).
White cotton broadcloth, A, B and C cups. A collector’s item at just 2.50!

Yeesh. Just the words “broadcloth bra” make my boobs itchy. Let us now praise the inventors of Lycra®, even though they were men.

2 thoughts on “Medieval Mania: Cultural Appropriation, ca. 1960

  1. Hahaha! I remember bras like these, since my Mom wore them. She made me iron them, since back in the day she made me iron sheets as well…good practice for me, I guess was what she thought. But these bras made your boobs look like missile silos, all hard and pointy. I often wondered how disappointed men were to get them off and see the soft, squishy reality of titties…but then again, maybe they were more relieved?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s